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Grow your practice by specialising
I came to the conclusion many years ago that taking on a child patient just once or twice a year was not good for the patient or for me. It’s not my bread and butter and therefore isn’t my best...
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Getting good feedback from patients
In my experience, approaching a client for a testimonial not only means I gain something valuable for marketing purposes, but also encourages more positive feedback. People like to be asked their...
View ArticleMaking the most of free marketing
Neglecting your marketing can save you money in the short term but in the long run you’ll harm your flow of new clients. Here are some of the things I do that will make one of the toughest jobs you...
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